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Poh Chi Chuan
Executive Director, Digital Transformation
Singapore Tourism Board (STB)

Mr Poh Chi Chuan is the Executive Director of Digital Transformation of the Singapore Tourism Board.

In this capacity, he works with his Division to strengthen enterprise digital and data science capabilities for both STB and key industry partners. This includes gathering, analysing data / trends and getting new insights on tourism performance, sharing market intelligence and consumer insights, as well as engaging stakeholders on digital collaborations. He also oversees the driving of innovation initiatives to co-create quality solutions for the industry with the private sector, to push the technology boundaries and future proofing the tourism sector to tackle the challenges up ahead.