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Podcast: Wake Up and Smell The Coffee

21 July 2020 by Food&HotelAsia


In this episode of FHA Insider Podcast, we sit down with Victor Mah, President of the ASEAN Coffee Federation to discuss the state of the coffee industry over the last few years. In 2019, the price of coffee beans shot to an all time high, with Forbes reporting a 20% increase per cuppa whilst global demand continued to grow. Then, in 2020, COVID saw a sharp decline in out-of-home consumption, causing many cafes to shutter due to the lack of footfall. We discuss all this and more, and find out what’s brewing in a post-COVID world.