In line with World Chocolate Day, here are some interesting findings from Mintel’s ‘A year of innovation in chocolate confectionery 2022‘ report

Mintel’s 2022 Global Consumer Trend Enjoyment Everywhere outlines how consumers are eager to break out of the confines of pandemic lockdown and social restrictions to explore, play and embrace novel experiences.

The quest for memorable experiences is mainly seen in the chocolate confectionery market. Some brands are experimenting with flavour, texture and usage occasions to channel alternative moments of pleasure and escapism.

• Among chocolate launches in Asia over the last five years*, crunchy (17%) and smooth (14%) textures are the most common. Chunky textures tend to refer to products featuring nuts and biscuit pieces.
• 30% of Chinese consumers** are willing to try a chocolate product that offers a unique consumption method.
• 43% of Indian consumers consider chocolate to be a stress reliever***.

*between January 2017-December 2017; Mintel Global New Products Database

**2,907 Chinese internet users aged 20-49 who have bought chocolate in the last six months prior to February 2019

***2,948 Internet users aged 18+ who have consumed chocolate in the last six months prior to May 2021

This report was contributed by knowledge partner: