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Milk thistle is a spiny flowering herb mostly used in natural herbal remedies. Its active ingredient silymarin helps to eliminate toxins from the body, making it ideal for consumers seeking natural detoxification and rejuvenation.

Milk thistle is emerging as a functional ingredient for liver health, especially in the VMS category. As consumers increasingly gravitate toward foods that support and nourish overall health, many new opportunities for milk thistle are emerging in functional foods, beverages and VMS

Among New Launches in Mintel Global New Products Database (GNPD)

40% of new products containing Milk Thistle have been launched in Europe in the last 5 years, 56% of which are in the VMS category, followed by tea (16%) and sports and energy drinks (11%).

68% of new products in the last 2 years made digestive health related claims.

 GNPD New Product Overview

VMS

Natrol Milk Thistle Dietary Supplement (US)

It provides 525mg milk thistle and 420mg silymarin per serving. It is said to be a herbal blend for liver and digestive detoxification, and to provide antioxidant protection and support liver health and elimination of metabolic by-products. 

Ilyang Pharmaceutical  Milk Thistle Tablet (South Korea)

It contains milk thistle extract, which may help to make the liver healthy; zinc, which is needed for normal immune function and normal cell division. 

Other Products

Pulmuone Danone Liver Solution Gold Drinking Yogurt (South Korea)

It contains following: milk thistle extract, which promotes liver health; , probiotics, which promote beneficial bacteria in gut while prohibiting harmful bacteria.

Recover 180 Citrus Flavored Functional Hydration Drink (US)

This product contains the following features: plant-based ingredients including milk thistle, ginseng, ashwagandha and aloe vera to fight inflammation, energize and flush toxins. 

 Twinings Detox Grapefruit & Basil Flavored Adaptogens Green Tea (US)

It contains milk thistle, a plant with prickly purple flowers that has been traditionally used to support liver function to aid in the body’s natural elimination of toxins. 

This report was contributed by knowledge partner: