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Interest for Premium Sugar Confectionery on the Rise

23 March 2022 by Mordor Intelligence













New Product Launches in the Confectionery Space

– In February 2022, Haribo launched new limited-edition pineapple and blue raspberry flavors and shapes to celebrate the 100th birthday of gold bears gummies.

– In February 2022, Hershey’s created a chocolate bar to celebrate all women and girls. This limited-edition is called “Celebrate SHE” bars. The brand highlighted SHE at the center of the milk chocolate bar.

– In January 2022, Perfetti Van Melle’s lollipop and sugar confectionery brand, Chupa Chups, opened its first-ever experiential store in the Mall of the Emirates in Dubai. The interactive Chupa Chups Room is expected to house an array of brand favorites since its inception and new products alike. The store is compact yet equipped with the most advanced technology to offer customers unlimited phenomenal experiences for all occasions.

– In January 2022, Mondelēz International’s brand Cadbury is launching the Twist Wrap packaging solution for its Duos range, allowing consumers to snack in small portions by twisting and sealing the package after consuming half of the chocolate 

– In September 2021, Ferrero is set to pre-launch the new Ferrero Rocher Tablets into the travel-retail channel in partnership with Lagardère. The new product introduces Ferrero into the chocolate tablet category, available in three flavors: milk, dark 55% cocoa, and white.

– In April 2021, Snickers by Mars announced the brand’s newest product innovation – Snickers Almond Brownie. The newest addition to the SNICKERS brownie portfolio would feature the brand’s newest flavor obsession: a chewy brownie filling, mixed with chopped almonds and topped with a layer of luscious caramel, all coated in dark chocolate.

– In Feb 2021, American Licorice Co., a maker of the Red Vines and Sour Punch brands, acquired Torie & Howard, a New Milford, Conn.-based confectionery brand. Torie & Howard offers a range of hard and chewy candies made with organic ingredients. Its products are allergen-friendly, non-GMO, vegan, and gluten-free. 

Rising Demand for Premium Chocolates 

– In the Middle East & Africa regions, the shift in attitudes is forcing global firms like Mars Inc., Mondelez International, and Nestle to rebrand or reformulate their mass-market chocolates to create a healthier image or sell a more expensive premium experience.

– The consumers in Middle East & Africa are becoming more sophisticated and increasingly searching for premium chocolate products differentiated from common brands found in the retail sector.

– In Bahrain, Chocolate & Co focuses on premium chocolate, combining skillful artisans with a state-of-the-art manufacturing process to make products out of “fine Belgian chocolate” and quality ingredients from around the world.

UAE Sugar Confectionery Industry

– The United Arab Emirates sugar confectionery market is estimated to be worth USD 123.67 million by 2027, registering a CAGR of 5.69% during the forecast period (2022-2027)

– The United Arab Emirates ranks seventh among the top 10 confectionery markets in terms of per capita expenditure (in US dollar terms), higher than Saudi Arabia, China, and Malaysia. 

– During the forecast period, the market’s growth is primarily attributed to the growing demand for premium confectionery with new and innovative flavors offered in attractive packaging as a gifting item for festivals and other occasions.

Strength of Sugar free Confectionery

– Since the high sugar intake is a cause of concern globally, to avoid sugar intake when consuming candy, many people are opting for low-calorie products such as sugar-free products.

– Hershey’s, the leading US-based chocolate player, has sugar-free variants for leading brands, such as Hershey’s and Reese’s, which use maltitol and polyglucitol instead of sugar.

– The sugar-reduction movement has caused global manufacturers to use increasing amounts of sugar replacers or natural sweeteners in their new products. The aim of these new formats is to convey greater portion control and lower guilt of buying a treat while boosting impulse purchases.

This report was contributed by knowledge partner: