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Bakery Products Glazes on Top

9 November 2021 by Mordor Intelligence













Let’s Unwrap the Tasty Bakery Trends

The rising trends of “natural nutrition”, “healthy living,” and “organic products” have significantly increased the demand for whole wheat, light (low calorie), natural, and additive-free bakery products. In recent years, growth in the sales of whole wheat, wholemeal, and gluten-free bakery products is an important indication of this new trend of wellness in the market. The increased availability of such specialized bakery products will further aid the growth of bakery products market

Key Factors to Experience the Best of Baking!!

The convenience, accessibility, and nutrition profile associated with bakery products (especially bread) are the major factors that have sustained these products in the modern market.

Bakery products, which claim to be fat-free, sugar-free, gluten-free, whole wheat, and salt-free are gaining popularity among the health-conscious consumer category.

Surge in demand is expected for free from food products. According to the Agriculture and Horticulture Development Board, United Kingdom, the free-from food market is expected to record an average growth of 10% every year for the next three years, and the share of bakery products and cookies in the free-from food category is around 35%. This, in turn, is indicating a lucrative market opportunity for free-from bakery products.

Prominence of Bakery Foods Across the Globe

The rising popularity of ‘snacking-on-the-go’ and ‘pick-me-up’ products also makes the Asia Pacific a potential market for baked snacks.  A growing number of Western restaurants offering baked goods in cities are also emerging rapidly, giving an overall boost to the demand for bakery products. Another major factor driving the segment is the widened distribution channels and the tendency of consumers to buy off-the-shelf especially in emerging markets of the Asia Pacific region.

The primary driver for the growth of the bread segment in the North American countries is the rising demand for bread containing whole grain, high in fiber, gluten-free, or healthy and fortified bread.

Europe accounts for the largest revenue share in the global bakery products market. The emerging markets of Eastern Europe are driving the sales of biscuits and bread owing to the high demand for convenient food products whereas developed markets of Western Europe are matured and saturated when it comes to bakery products.

This report was contributed by knowledge partner: