Hotel Innovation Challenge Asia

Jointly organised by Singapore Hotel Association (SHA) and FHA-HoReCa with strong support from the Singapore Tourism Board (STB), the inaugural Hotel Innovation Challenge Asia 2020 aims to seek out smart solution providers for tackling some of the most pertinent issues faced by hotels.

Nomination period is from 6 December 2019 to 30 April 2020 (2359 hrs SGT).

The shortlisted finalists will pitch and showcase their solutions at FHA-HoReCa 2020.

Objective of the Challenge

Catalyse the development of new solutions to address the perennial pain points faced by the hotel industry.

Develop solutions to drive productivity, environmental sustainability and/or deliver enhanced experiences.

Develop and scale the proposed ideas into commercial-ready solutions for wider industry adoption.

Pitch Your Idea!

The challenge will focus on 3 key categories:


eg. how to enhance guest experience



eg. how to reduce food waste


eg. how to improve room service

Benefits of Participation

Garner direct feedback from industry players including leading hotels who will be at FHA-HoReCa 2020

Leverage on ready industry platforms by SHA and STB to market your solution to a wider audience

Lower business risk of new product development with up to 70% funding of qualifying costs by STB

Shortlisted Finalists to Pitch at FHA-HoReCa

The finalists with the most innovative and promising proposals will do a final pitch at FHA-HoReCa to win the votes of the panel of judges from:

Submissions for Proposals is Now Open!

Important Dates  

30 Apr 2020                      Deadline for submission of proposals

15 May 2020                     Announcement of shortlisted companies

21 – 29 May 2020            1-1 interview sessions with shortlisted companies

12 Jun 2020                      Announcement of finalists & invitation to pitch

13 – 16 Jul 2020              Finalist pitch at FHA-HoReCa 2020

For enquiries, please email [email protected]

Participants are to note that the dates indicated may be subject to change, and as such, participants are encouraged to check this page for updated details.


Online pre-registration for visitors will recommence closer to the show dates.

Pre-register your visit to enjoy perks such as savings of SGD80 on admission fee, access to online business matching portal prior to show, print your own badge for direct entry to exhibition halls, and more!

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