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18 May 2020 by Michael Schaefer, Euromonitor International
Balancing Consumer Demand for Plant-Based Products with Sustainability
One of the biggest challenges for food and drink companies, as well as their ingredient suppliers, is how to meet consumer demand for more plant-based products while also meeting demands for sustainability. Many plant-based products do not have sustainable sources for their raw materials, forcing companies to innovate.
One good example of a company that is meeting these demands while being sustainable is Atomo coffee, which takes the volatile compounds of coffee, synthesizes them and makes a coffee-flavored beverage out of them. More companies will be forced to similarly innovate in this fashion in the future.
The video is contributed by knowledge partner Euromonitor International.
HoReCa Plant Based FHA Insider Knowledge Partner Euromonitor Consumer Trends
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