FHA Insider is Food&HotelAsia’s digital content hub.
Gain industry insights, hear from thought leaders and join our community in discovering the latest foodservice, hospitality and F&B trends in the global marketplace.
12 September 2019 by Food&HotelAsia
What’s green, comes in powder form and cost at least $15 a pop at a speciality health food store? Hint: it’s been touted as the next superfood and promises health benefits such as weight loss, improved immune system and protects against bacterial, fungal, viral and even parasitic infections.
We’re talking about moringa, an Indian herb derived from the Moringa oleifera tree native to Africa, Asia and Indian continents. The powder is made from the leaves of the tree, and although it has been gaining media attention only recently, has actually been used in Ayurveda medicine for thousands of years. These days, you’ll find it everywhere, from smoothie bowls to coffee to supplements in capsule form.
The reason for its popularity are the medicinal properties that are thought to relieve a host of health issues like anemia, arthritis, rheumatism, asthma, constipation, diabetes, diarrhea, epilepsy, stomach ulcers, headaches, heart problems, high blood pressure, kidney stones, thyroid disorders and even cancer – no wonder it’s gained superfood status. Boasting a host of healthful compounds such as vitamins A, B1, B2, B3, B6, C and minerals like calcium, potassium, iron, magnesium, phosphorus and zinc, moringa can be an important source of many essential nutrients for those living in developing nations and whose diets are lacking. Moringa is also thought to aid in weight loss; in certain animal and test-tube studies, it was shown that moringa can reduce fat formation and enhance fat breakdown.
According to Market Watch, the global moringa products market is estimated to value over US$6 billion in 2019, and is projected to register a CAGR of 12.9 per cent in terms of revenue. The United States was the largest market for moringa with more than 75 per cent of market share in the North America in 2018 and Asia Pacific the fastest growing, although it is interesting to note that in APAC, the demand for moringa is for those found in skincare products and cosmetics.
The demand for moringa can be attributed to the increasingly hectic lifestyles of the millennial consumer, growing problem of obesity and shifting preference toward fast foods are some factors that are boosting the demand for dietary supplements, according to the same report by Market Watch.
Moringa can be consumed in several forms. Powder is one of the more popular, due to its versatility and can be easily added to shakes, smoothies or yoghurt to boost overall nutritional intake. In capsule form, the supplement can either contain the crushed leaf powder or extract, with the latter recommended as the extraction process improves the absorption of the leaf’s beneficial compounds. Finally, moringa can also be found in tea form. Naturally caffeine-free, moringa tea can be enjoyed at any time of the day and herbs or spices such as cinnamon or lemon basil can be added to help offset the earthiness of moringa.
Find moringa and other superfood products at FHA-Food & Beverage, 31st March – 3rd April 2020 at Singapore Expo. Pre-registration for visitors is now open, sign up here.
Food & Beverage FHA Insider FHA Food & Beverage Superfood Antioxidant
< More From FHA Insider
Join our mailing list and stay updated with the latest industry news from FHA Insider.
Food&HotelAsia (FHA) has evolved into 2 mega events, FHA-HoReCA and FHA-Food & Beverage. The two dedicated shows offer a more focused yet still comprehensive trade platform covering the food & hospitality industry with two distinct identities and differentiated offerings.
Explore FHA-Food & Beverage:
Visit FHA-Food & Beverage
We’re happy to help answer any queries you might have of the event. Simply drop us a note.